I am always asked how the artwork on the T- shirts came about? What started as a resettlement program to help displaced women come together and connect with one another, slowly evolved into stories of their odyssey, upbringing, cultural suppression and self worth. The artwork is the culmination of the grit and their ability to be open and vulnerable as they start a new beginning on foreign land.
How do we as humans perceive art? Art being an interpretation of the artist and his surroundings, once presented to the public makes it open to other peoples interpretations and criticism. A point on which people often disagree is whether the artists intention is relevant to the interpretation of the work or not.
Most women in our team have played the toughest roles of being mothers, wives, daughter-in-laws and sisters. There is no “ I “ in any of these roles and therefore they carry with them a sense of lost identity and long to do something for them selves. All these layers and factors are represented within the artwork on our T-shirts. Every hand embroidered T-shirt is a representation of the woman who embroiders it giving her a platform to work in a safe environment and be part of a community of like-minded women. Our products are intended to spark a conversation about the impact on the lives of these women and how a simple skill like hand embroidery can create job opportunities, allowing them to make better choices and contribute as citizens to communities. If the artwork on our products can create this ripple effect, equally sharing the responsibility, urging people to shop consciously and tell the story, together we are ensuring the dignity and protection of refugees and displaced immigrants in the world.
So yes, if you are looking for hand embroidered flowers and birds we are not the right brand for you, but, if you dare to be that voice, an advocate for equal human rights and don’t shy away from our artwork we are happy you found us and we feel blessed to have found you. After all “What spirit is so empty and blind, that it cannot recognize the fact that the foot is more noble than the shoe, and skin more beautiful than the garment with which it is clothed?”- Michelangelo.