Why Slow Fashion?

What is slow fashion |

Why Slow Fashion?

Amrita Thadani
Slow Fashion
...a love story, and the new normal for your closet.


What is slow fashion? To answer this question, perhaps you might ask instead: what is fast fashion and why is it so important to disrupt the fast fashion industry? 


Fast fashion consumerism is the wearable result of instant gratification. You’ve heard the terms before - monthly fashion hauls, buy one get one, low prices…


Large fast fashion brands have quickly picked up on the consumer demand for more ethically made products, effectively washing out the concept by over using these terms. This creates even more confusion among consumers about what practices are truly acceptable when defining a sustainable or ethical business practice.

Slow fashion rethinks how we consume the individual product, and make conscious choices in our consumption. Over the past few years these key terms have become fast growing trends, as more people become aware of ethical business practices and environmentally sustainable options. These key concepts include priorities like eco-friendly production, ethical practices, fair wage, mission driven and more. All of these practices fall under the larger idea of sustainability - a structure that fosters longevity, business ethics, and human prosperity.

Here is why we stand out. 

Not only do we strive to be a brand that consumers can believe in, we ensure full transparency with our audience by using our reach to open a dialogue about these interconnected issues, and promote important information. We believe in the importance of empowering women through our designs, we know that an informed consumer is an empowered one, and that together as a community we can disrupt the industry by setting a new standard. 

Slow fashion is not a new concept, but it is a redefined standard of the future. It encourages us to buy less, and at a higher quality. This makes ethical wages more accessible, environmentally friendly practices more possible, and in the case of Neococo - a platform that empowers marginalized women to reclaim their independence, find financial freedom, and professional achievement - possible. 

We are in the business of people before profit. 


To learn more about the slow fashion movement, take a look at some of these resources we love: 
  1. https://www.thegoodtrade.com/features/what-is-slow-fashion
  2. https://ethicalfashioninitiative.org
  3. https://goodonyou.eco/what-is-ethical-and-sustainable-fashion/

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