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So - What is Sustainability?

According to Sustainability academics and institutions like UCLA - Sustainability is “the balance between the environment, equity, and economy.” In order to create a sustainable world with sustainable positive impact, change must happen in a multilateral way. 

Our priority in contributing to this balance is to promote sustainability by affecting equity. 

NEOCOCO started with just one refugee woman to begin production on our hand embroidered designs. Each woman on our team (which now includes 10 inspiring refugees) who embroider our products are paid above minimum wage, trained and supported by NEOCOCO, and work with other embroiderers with similar backgrounds. Together they support each other, build community, and help one another navigate obstacles. 

To create our Mila Crop Top, we used 100% Cotton manufactured and sourced in the US at a factory which engages in labor ethics and sustainable practices. It is an easy to wear crew neck with a unique design. It was created through slow fashion, embroidered by refugee women, who have been passed this skill through generations of strong women from around the world. The design itself in both production and artistry, represents women and feminine freedom. 

( Mila Crop Top in Electric Yellow | Lilac )

By empowering someone through financial prosperity, you can begin to chip away and redefine one of the biggest challenges within the idea of sustainability - fair wage and oppression. 

There are many definitions of what makes a business sustainable. Additionally, new standards for measuring this impact are becoming more widely accepted and demanded by consumers. 

We believe that the most sustainable way to make a difference in the world is to put people before profit, and that is what we are founded on. 

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