What is Slow Fashion?

To answer this question, perhaps you might ask instead: what is fast fashion and why is it so important to disrupt the fast fashion industry? 

Fast fashion consumerism is the wearable result of instant gratification. You’ve heard the terms before - monthly fashion hauls, buy one get one, low prices…

Large fast fashion brands have quickly picked up on the consumer demand for more ethically made products, effectively washing out the concept by overusing terms such as sustainable, ethical, organic, fair wage, fair living wage etc.. This creates even more confusion among consumers about what practices are truly acceptable when defining a truly sustainable and ethical business practice.

Slow fashion rethinks how we consume the individual product, and make conscious choices in our consumption. These key concepts include priorities like eco-friendly production, ethical practices, fair wage, mission driven and more. All of these practices fall under the larger idea of sustainability - a structure that fosters longevity, business ethics, and human prosperity.


Slow fashion challenges the fast fashion paradigm and sets new standards for what the fashion industry can and should be, prioritizing quality, transparency, and the well-being of both people and the planet.

Transparency is a cornerstone of the slow fashion movement. This transparency fosters consumer trust and empowers buyers to make informed decisions that align with their values. By engaging in open dialogue about the interconnected issues of ethical production and sustainability, slow fashion brands aim to educate and mobilize consumers towards more responsible consumption patterns.

Moreover, slow fashion is not merely about ethical consumerism; it's a holistic approach to fashion that champions human prosperity and environmental stewardship. For instance, Neococo uses its platform to empower marginalized women, helping them achieve financial independence and professional success. This focus on people over profit underscores the broader societal benefits of slow fashion, illustrating how ethical practices can drive positive social change.

Slow fashion is not a new concept, but it is a redefined standard of the future. It encourages us to buy less, and at a higher quality. This makes ethical wages more accessible, environmentally friendly practices more possible, and in the case of Neococo - a platform that empowers marginalized women to reclaim their independence, find financial freedom, and professional achievement - possible. 

We are in the business of people before profit. 

To learn more about slow fashion, take a look at some of these resources we love: 

  1. https://www.thegoodtrade.com/features/what-is-slow-fashion
  2. https://ethicalfashioninitiative.org
  3. https://goodonyou.eco/what-is-ethical-and-sustainable-fashion/

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