Things we will never take for granted: Slowing down, recharging, and practicing gratitude.
For many people, this summer has felt like a big turning point in so many ways. Life now seems like a balancing act between the possibility of a return back to normal, and a globally collective experience of socio-cultural and structural resets. Sometimes, it seems like feelings of stress and confusion continue to loom over us no matter what - as if this is the ‘new normal’ that everyone is talking about.
Nevertheless, humans find a way to persist through hardship, and come out even stronger than before.
In order to move forward in the most meaningful way, at NEOCOCO we used this pivotal time to check in with ourselves and our brand, created the space to re-think, make strategic plans and dream big. Our community model has been incredibly impactful and rewarding. It gives us the opportunity to work intimately with our team in LA.
Additionally we are so excited to be preparing new product drops that represent our evolving brand identity. We are so excited to tell you about it.
Consumers are continuing to become more educated about ethical business practices, and we are prepared to be a brand at the forefront of this movement, where a for profit structure with roots in ethics and social responsibility is the new standard.
NEOCOCO was founded on the principle that everyone deserves a life of happiness and prosperity - no matter where they come from, their gender, or the color of their skin. Every human on earth is on a journey.
Our reflections also fall under the reality that we have a duty to represent the incredible women to make up our team.
Our evolving styles and colors will aim to empower the beauty and individuality of every body. When wearing Neococo, we want our customers to feel like they are not only investing in themselves, they are investing in a lifestyle - for themselves, for our team, for the future of the industry.
We ARE our team, we are our community, we are passionate about PEOPLE, and we are just a small part of making a difference.
Our priorities are clear: Provide equitable work to marginalized communities, lift others through financial independence, promote long term prosperity through ethical business practice.
And most importantly - to never stop learning and doing the work to make every human with a human body to feel empowered, be empowered, and to empower others.
To acknowledge the feeling of responsibility to make a difference, is to also acknowledge the position of having to do so as a result of privilege. Let us not forget that we are fortunate ones, even in our darkest moments of isolation.
Let’s grow together.